T e s t i m o n i a l s
"I will tell anyone, anytime, how
great you are to work with."
Teresa Fletcher Dir. Marketing/PR
Carroll Hospital Center,
Westminster, MD
"Richard brings emotional impact to business writing. His concepts and copy are well thought out and beautifully articulated. It's a pleasure to work with Lucid and Richard."
Marion Rector Owner/President
Rector Communications
Philadelphia, PA
"You're the sanest creative I know. That's why I like working with you so much."
Jeff Schraeder Owner/Director
Convergent Works
Baltimore, MD
"I appreciate your willingness to listen carefully and truly understand what we do and what we wanted to convey. Thanks once again."
Jude Marston
Principal The Chrysalis Group
Bethesda, MD
"We all thought it was terrific, the Associate Director reviewed it, and we are just waiting for Gary's final review.We're delighted!"
Melissa Cronyn
National Park Service
Harper's Ferry, W. VA
"I love your way of weaving in the boilerplate stuff
so that it reads fresh ... also like the way you're suggesting the
standards be treated. "
Mary Garner Mitchell
Owner Mary Garner Mitchell Illustration/Design
On Grayson Hill Ad Copy
"Richard, I just finished reading To Age is Human. It's wonderful! Thank You!"
Gretchen Genello
Asst. Dir. Corp. Communications
LifeBridge Health Baltimore, MD
"I got the impression
from your e-mail and your website that you had a clear understanding of what needed to be done to create a personal message.
I was impressed that you were able to provide me with a solid plan of action before we even got started.
Thank you for your great work.I hope we can work together again in the future."
Andrew Petukov
Circle of Friends LLC
WEB PROJECTS
Great company in Northern Virginia. They help manufacturers and wholesalers sell to independent retailers via the web. Web design and developement, online merchandising and marketing. I helped them develop the company's USP (prominent on the home page) and created a comprehensive brief to guide the web development project.
Great project, great clients.
(Web)
The Chrysalis Group specializes in people and organizations. As a team of psychologists with business acumen, the firm focuses on individual and organizational transformation.
(Web)
The Chemical Outsourcing Industry
Cychem is a company that bridges the pharmaceutical industry with producers of fine chemicals around the world. The objective was to present the company as well-connected, friendly, accessible and results driven.
(Web Content ~ Home & About pages only.)
This is the best part of my job: meeting people who do very cool things I'd never even heard of. Carl Anderson is a long time photographer and editor and he now works on motion graphics - a fascinating part of film making. Great guy, talented designer. He even bought me lunch.
With Rock Creek Creative
(Web Copy)
MGD is a premium design-build firm in the Washington D.C. area. Nice folks doing beautiful work with a slew of repeat business. Rock Creek did an incredible job on the web design. The copy isn't too bad either.
Web Copy & Web Design
Sometimes for certain kinds of clients I add web design and development to my services. Ivan Stancioff and Lynn Travis are friends of mine so I helped them out by creating a framework for the design of the site, and Lynne, a hugely talented painter/artist, completed the design of the site.
(Web)
MGM Trial Presentations helps attorneys by leveraging sophisticated presentation software during trial to bolster the lead attorney's case.
Great company based in Phoenix that builds and manages apartment complexes. Site should be up shortly.
Filamatic, Inc. ~ Baltimore, MD
Great company. Fifty-years young and counting. Based in Baltimore.
They build automatic filling machines. I'm not really a big lover of
machine technology but these machines are beautiful and do amazing things. This is the company's corporate capabilities brochure. I worked with the Marketing Director and the President to develop this content. Looks and reads quite well I think.
PRINT PROJECTS - MAGAZINE PIECES, BROCHURES, NEWSLETTERS, AD COPY, ETC.
Quaker Chemical ~ Conshocken, Pa
With Rector Communications - Print
(TOGETHER - Quaker Corp. Newsletter-pdf)
Quaker Chemical is a U.S. based supplier of lubricants to most of the world's steel mills. They also work in mining, automaking, the Tube & Pipe industry among other areas. The company operates in Europe, South America, the U.S. and Asia. They recently launched a corporate communications program to share success stories across the entire global organization. I worked closely with Rector Communications in Philadelphia to produce this newsletter. Translated into nearly a dozen languages. No idioms, or colloquialisms allowed.
Review trade articles, brochure copy and annual report content.Topics range from aging, to back pain, bariatric surgery, breast cancer and patient safety.
Jones Lang LaSalle ~ Chicago, IL (JLL content not for public review)
JLL is a global real estate company with multiple divisions and offices all over the globe. Three significant projects for them.
E-newsletter article on relocation issues for growing law firms.
White paper on Efficiency Ratios in the banking industry.
Multiple case studies on alliance relationships with Fortune 50, 100 and 500 firms.
Preferred Real Estate ~ Philadelphia, PA
(Print - Property Brochures for Commercial Real Estate.)
Preferred is a unique player in the commercial real estate market. The company has redeveloped a number of historically and architecturally significant properties and continues to grow at a rapid pace. Read my brief history of Bell Labs and my take on a huge redevelopment project in Philadelphia to review two recent projects I worked on with Preferred.
Gumenick Properties- Richmond, VA
With Becker/Calliott Marketing & Mary Garner Mitchell Design
(Ad Copy for Grayson Hill Homes)
Grayson Hill is a luxury townhome development in Richmond, VA. This series of ads were for a regional lifestyle magazine. I concepted the
idea of Grayson Hill "Moments" and wrote the copy. Moments 19, 20, 21.
Monument Square is a different project. Same team.
LifeBridge Health/Md.MD Magazine
Baltimore, MD Network of Hospitals,
Fitness Centers & Nursing Homes
(Web & Regional Magazine)
What does it mean to get older? What does it mean to age well? What kinds of health issues will you face? What does patient safety look like at a big city hospital?
With Rock Creek Creative
(Brochure Copy)
The Davidson Group is a team of architects that have deep experience in construction. They specialize in forensic engineering, construction monitoring, evaluation of value engineering and residential construction oversight.
Ad copy for two rare print portfolios, Paul Revere and JJ Audubon. Aimed at upper income, advanced degree households in the Boston area. This gallery has since closed.
WHITE PAPERS/TECHNOLOGY COPY
I was asked to write a white paper outlining some of the issues that surround the use of advertising in printed materials in National Parks. Sounds boring. Isn't.
(Print ~ Big Idea Book/Smart CEO Magazine)
ConvergentWorks provides IT services for businesses throughout the mid-Atlantic region. Through a revolutionary application, directDesk, ConvergentWorks manages the technology needs of their clients. This piece was aimed at CEO's who may not be technologically savvy, but who may be struggling with technology issues.
Dominion Digital ~ Richmond, VA
(Web & Print)
Dominion Digital is a business and technology consulting firm with an emphasis on helping companies address issues around technology. Big project. Ten concept papers, ten web pages. Choose from several samples below to get a feel for how these papers carry the company's message.
ESSAYS, STORIES, BOOK REVIEWS
(Feature)
A Publication of The Washington Times
Twenty-five hundred word feature on buying and renovating a one-hundred year old rowhouse in H.L. Mencken's Baltimore neighborhood.
A Brief Tale of Home & Homelessness
(Essay)
"Down the street the Hollins Market has hung on. It’s one of those sacred places not long for this world and all the more precious for it. Barry Levinson used it in Avalon. The tin roofs, butchers, bakers, and fish mongers are frozen in a kind of Baltimore time warp. Mencken’s mother used to shop there when it was two hundred stalls cracking and popping with life."
We, Me, Them & It ~
How to Write Powerfully for Business by John Simmons
More summary than review, but a fun read about a great book. The screen shot is linked above and the piece is here.
